Understand the medium: The web is not like print media
- There are many goals for using the web: information, shopping, communicating, playing, advertising.
- Investment of time in every action.
- No way to "flip through" quickly.
- People read differently online.
- The web is available worldwide and presents information virtually instantly.
Questions:
What sites do you visit most frequently? Why do you visit them so frequently?
What sites do you like the most? Why do you like them?
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