User experience defines the start-to-end interactions between a customer and a product. The product can be anything we encounter in work or play - from a toaster, to a music CD, to an auction web site, to a power plant control room. The customer is the operator/user of the device, service, or system. The interactions span the continuum from advertising awareness, to unpacking and setup, to trial use, to service and support.

When the user experience succeeds, we feel engaged, satisfied, in control, productive, maybe even delighted and appreciative. We think "that was easy to do", or "I did it myself", or "that was amazing".

Achieving quality user experience is conscious, not accidental. It can be designed, architected, engineered, crafted - invented. It combines the disciplines of cognitive psychology, human factors, ethnography, usability engineering, and graphics design.

User experience invention is the art, architecture, and engineering of user-centered design and usability applied to craft the interface between customer and product.

Learn more about user experience design and usability for the web...

	Presentation on "Logical design for human/computer interaction in web-based applications" prepared for Human-Machine Interaction course BCS 228, University of Rochester, Rochester, NY, March 2002.
	Presentation on "Web usability / Usability evaluation" prepared for Human Factors Engineering course GMST 562, St. John Fisher College, Rochester, NY, October 2000.
	Presentation on "Building brand equity through web design and usability", delivered at IQPC Web Site Usability Conference, Phoenix, AZ, November 1999.